Course curriculum

  1. 1
    • Introduction to the course

    • Train the Sales Trainer Core Values

      FREE PREVIEW
    • About Your Tutor Chris James

    • The Sales Coaches Award Assessment Criteria

    • The Sales Mentoring and Coaching Handbook

    • Log Book - The Sales Coaching and Mentoring Course

    • Download: Action Planning Drafting Tool

  2. 2
    • How to use this course

  3. 3
    • The Sales Mentoring and Coaching Standards 2024

  4. 4
    • What is a mentor?

    • What is a Mentor

    • Who is a Mentor Quote

    • What is Sales Mentoring

    • Sales Mentoring

    • Mentoring Quote

    • What is self-awareness?

    • Self Awareness

    • Self Awareness Quote

    • Self Awareness

    • Improving Self Awareness

    • Mentorship can feel intimidating — but it shouldn’t!

    • What are the benefits to being a mentor?

    • The benefits of being a Mentor

    • What are the benefits of being mentored?

    • The benefits to the mentee

    • What are the qualities you are looking for in your mentee?

    • Pairing the AE with the right SDR

    • Work Colleagues Quote

    • What Makes a Great Mentoring Relationship?

    • Working with people we care about quote.pdf

    • The key elements of a great mentoring relationship part 1

    • The key elements of a great mentoring relationship part 2

    • It is important to plan your first meeting with your mentee?

    • Managing your first meeting

    • Friend for life Quote

  5. 5
    • What is a 'Live Issue'

    • Dealing with Live Issues

    • Live Issues on the Sales Floor

    • Working with Live Issues

    • Anticipating and Dealing with Live Issues

    • Case Studies

    • Case Study 1: The Distracted SDR Who Lacks Focus

    • Task: Write Down 5 Possible Causes of Being Easily Distracted or Lacking Focus

    • Causes of being easily distracted or lacking focus

    • Task - Write down 5 specific strategies for helping Jenna

    • Dealing with SDRs with a lack of Focus

    • Case Study Two: John thinks he is an expert and wants you to know.

    • Causes of Confrontation.

    • Causes of confrontation between mentor and mentee?

    • How to build a relationship with the Know It All

    • How do you build a relationship with John and make him feel part of the training?

    • Case Study 3: The SDR with Social Issues

    • Write down three causes of Social Issues and Isolation

    • Causes of Social Issues and Isolation

    • Write down 3 ways you can support Sally and make her feel part of the team

    • Helping the SDR with Social Issues

    • Case Study 4 - The SDR Suffering from Call Reluctance

    • Call Reluctance Quote

    • Write down five possible causes of call reluctance and a fear of failure.

    • Causes of call reluctance and a fear of failure.

    • Write down 5 specific strategies you can use to help Simon overcome call reluctance and fear.

    • Confidence is Contagious

    • Strategies you can use to help the SDR overcome call reluctance and fear.

    • Failure is Part of the Dance

    • Case Study 5 - The SDR who can't be bothered

    • Write down three possible causes of Lethargy - a lack of energy and enthusiasm.

    • Causes of Lethargy - a lack of energy and enthusiasm.

    • Write down 5 specific strategies to help Alison change her mindset and get her back on track.

    • Strategies to help an SDR change their mindset and get them back on track.

    • Focus Quote

    • Case Study 6 - The SDR with the monotoned voice

    • Write down three possible causes of a monotone voice

    • Causes of a monotone voice

    • Write down 5 specific strategies To help John overcome his monotone voice.

    • Strategies to help an SDR overcome their monotone voice.

    • Case Study 7 - The SDR who is always too busy

    • Write down three possible causes of stress or big changes in performance.

    • Causes of stress or big changes in performance.

    • Write down 5 specific strategies to help Asia become less stressed and overwhelmed.

    • Strategies to help an SDR become less stressed and overwhelmed.

    • Stress Quote

    • Case Study 8 - The SDR who is desperate for promotion after 8 months.

    • Write down three possible causes of overly optimistic SDRs

    • Causes of overly optimistic SDRs

    • Write down 5 specific strategies to help an overly optimistic SDR.

    • Strategies to help an overly optimistic SDR.

    • Case Study 9 - Someone doesn’t like your SDR

    • Write down five possible causes of a breakdown in friendships and the creation of a toxic atmosphere.

    • Causes of a breakdown in friendships and the creation of a toxic atmosphere.

    • Write down 5 specific strategies for dealing with toxic colleagues

    • Strategies for dealing with toxic colleagues

    • Attitude Quote.pdf

    • Case Study 10 - The SDR who is crying

    • Write down five reasons Why people cry at work?

    • Reasons why people cry at work?

    • Write down 5 specific strategies on how to deal with someone who's crying at work.

    • Strategies on how to deal with someone who's crying at work.

    • Crying Quote

    • Positive Mental Attitude

    • Mind Setting

    • Positive Thoughts Quote

  6. 6
    • Lesson Objectives

    • Sales Coaching Logbook

    • Zig Ziglar Quote

    • Copy of Analysing Performance

    • Creating Learning

    • Giving and Receiving Feedback

    • Feedback

    • Zig Ziglar Quote 2

    • Analysing Performance Method

    • Analysing Onboarding Performance

    • Testing

    • Recording

    • Phase Analysis Model

    • Phase Analysis Tool

    • Coaching Senior Sales Consultants

    • Qualitative Technique Analysis

    • Qualitative Technique Analysis

    • Sales Skills

    • Definition of a Skill

    • Sales Techniques

    • What is a Sales Technique

    • Assessment Criteria

    • Junior Sales Consultant Criteria (under one year)

    • Senior Sales Consultant Criteria (over one year)

    • Senior Sales Consultant Criteria

    • Qualitative Technique Analysis Tool

    • Qualitative Analysis Tool

    • Task

    • Bill Gates Quote

    • Sales Coaching

    • Vince Lombardi Quote

    • The Sales Coaching Formula for role play and call listening software (Gong.io, Hubspot, Jiminny, Wingman and Fireflies.ai)

    • 1 to 1 Coaching Models

      FREE PREVIEW
    • Providing 1 to 1 Feedback

    • Psychological Issues in 1 to 1 Sales Coaching

    • Review Reluctance

    • W. Edward Deming Quote

    • An Introduction to GROW

    • Strengths and Weaknesses

    • Assessment for Learning Quote

    • GROW: A Walkthrough

    • 1 to 1 GROW Coaching Template

      FREE PREVIEW
    • Evaluating Your Coaching Session

    • Grow Coaching Evaluation Form

      FREE PREVIEW
    • Performance Profiling and Goal Setting

    • Download the The Performance Profile - Blank Wheel

    • SMART Goals Template

    • Assessment for Learning

  7. 7
    • Copy of Log Book

Watch Intro Video

Recommendation

From Train the Sales Trainer Candidate

Siobhan Gallagher

Sales Operation Lead, Sales Coach, Women in Tech Exec

I highly recommend the Train the Sales Trainer Course

Siobhan Gallagher

Chris James's Train the Sales Trainer Course was incredible. It was really useful in helping me get ideas for content and helping me chunk up the training. Chris introduced me to accelerated learning which is a concept I have been unconsciously following but Chris helped put structure around it. When I first started sales training I was one of those ex sales reps who had heaps of experience selling but I needed to learn how to engage my audience. Chris really helped with this. Thanks Chris, I highly recommend your course.
Watch Intro Video

Recommendation

From Train the Sales Trainer Candidate